Shagmag founder Julia Rose and brand executive Lauren Summer have been banned indefinitely by Major League Baseball after flashing Astros pitcher Gerrit Cole during Game 5 of the World Series on Sunday night.
The duo exposed their chests as Houston Astros star pitcher Gerrit Cole was preparing to make a pitch during their game against the sinking Washington Nationals.
Taking to social media early Monday, Rose and Summer shared the letter they had received, which noted a violation of rules of fan conduct.
“During the game, you violated the fan code of conduct by exposing yourself during the 7th inning, in order to promote a business,” the letter read.
It appears the women were promoting breast cancer awareness.
League spokesperson Michael Teevan confirmed to USA Today that the women had been banned, noting MLB “distributed a letter to the individuals in question, and the letter set for an indefinite ban for each.”
Fellow attendee Kayla Lauren, who also sported a yellow Shagmag T-shirt at the game, later posted a bathroom selfie seemingly following the incident.
“Just got kicked out of the World Series. In police HQ bathroom still gotta get that birthday selfie,” she shared on her Instagram story.
The interruption didn’t appear to deter the Astros, who went on to defeat the Nationals 7-1. Houston now leads the series 3-2.
Both Rose and Lauren Summer said on Twitter that the stunt wasn’t just to promote Shagmag but also to raise awareness for breast cancer. “Our proceeds from @SHAGMAG_ will be going to women with breast cancer and paying off their medical bills. Meeting with them in person and doing whatever we can to help with the platform we have. ☺️” Lauren Summer tweeted.
Rose is the founder and CEO of Shagmag, which, according to its website, is an “all you can eat buffet of everything you want to know smushed into a digital magazine” and features “exclusive and uncensored content of Julia Rose and other up and coming Instagram models.”
Shagmag adds, “Find out about the birds and the bees, up and coming masterminds, latest sports stories, and what the actual f*ck is going on in the world all in one place. (And yes there will be boobs … plenty of boobs).”
A subscription costs $15 per month on Shagmag’s Patreon page and gives users access to paywalled content including “uncensored” photos. Shagmag says it has 8,370 subscribers, which would equate to $125,550 in monthly subscription fees.
Source: USA Today