From catwalk to couch!
Zara models photograph themselves at home in DIY shoots during lockdown to promote the retailer's new collection.
Zara has been getting creative with campaigns during lockdown and has asked models to photograph themselves at home.
The Spanish brand has updated its website with photos of models posing on their staircases, sofas and bedrooms in DIY photoshoots as a way to promote its latest designs at a ctime when many physical stores are closed due to the COVID-19 pandemic.
Zara who usually flies models from across the world to exotic locations for photo shoots, managed to maintain their signature look in the new promotional images by working with professionals that have starred in past campaigns.
Many people have taken to Twitter praising the concept for embracing the current guidelines to stay at home where possible.
In each of the carefully curated images the models appear to not be wearing makeup and have opted to do minimal styling to their hair.
One captivating photograph shows a model wearing the brand's minimalist mid-heel sandals for £29.99, paired with a striped knit dress as she grips a mug.
Elsewhere, a model lounges on a sofa dressed in Zara's cropped strappy top for £25.99 and a black pleated skirt.
Others usher in the new season with summer dresses, pastel colours and denim dungarees.
Fans of the brand have taken to Twitter, praising the brand for posting the clothes directly to the models.
One person wrote: 'Zara's sending the new collections to their models to model from home and that's just genius, I'm obsessed'
Another said: 'Zara is another retailer that has sent their models new products to shoot at home - aesthetic still matches the brand though! The fashion industry has been creative as publications have also conducted 'photoshoots' through FaceTime as well'
A third added: 'For their campaigns, Zara is sending clothes to their models every week so they can portray themselves in their homes. This is to reflect the era that we are living #StayHome.'
All Pictures belong to Models and Zara.